Channel Control for Lead-Time Pricing, Automatic Display of Lead-Time Discounts, Highlighted Length-Of-Stay Discounts, Advanced Control for Discounts, and New Integration with Lynx Smart Access
As the landscape of property management continues to evolve, so does GuestWisely. We are constantly refining the foundation of your operations to stay ahead of the industry while enhancing your value proposition to your guests.
February brings a new wave of enhancements designed to align your operational strategy with elevated guest expectations. Here is a glimpse of the essential updates rolled out this month.
All About Discounts
We are introducing significant enhancements to the way discounts and lead-time pricing operate across your portfolio. This enables channel-specific pricing strategies with greater control and flexibility while reinforcing your perceived value.
Why This Matters:
- Differentiate pricing policies by channel.
- Enhance discount visibility on your website.
- Strengthen perceived value and booking urgency.
- Align direct and OTA pricing strategies.
1. Channel Control for Lead-Time Pricing
Each distribution channel operates within distinct demand patterns that require a more nuanced pricing approach. Instead of deploying a single rule across all booking sources, you can now determine where automatic lead-time discounts are applied to align with your channel-specific pricing strategies. For instance, you may choose to activate a last-minute discount on your OTAs while maintaining an independently managed rule for your direct website.
Where This Applies:
- Direct bookings only: Incentivize guests through your website while protecting margins with reduced commission rates.
- Channel bookings only: Enable targeted promotional strategies on selected OTAs without impacting direct pricing.
- Both direct and channel bookings: Ensure consistent lead-time pricing strategies across your full distribution mix.
What This Means:
- Optimize channel-specific pricing strategies to align discounts with the dynamics of each booking channel.
- Maintain full pricing control while managing different promotions across multiple distribution network.
2. Automatic Display of Lead-Time Discounts on Your Website
To ensure pricing logic remains consistent across all booking touchpoints, lead-time discounts are now automatically displayed under the Discount tab on your website. This ensures that the deals are front-and-center for every website visitor without requiring additional manual configuration.
What This Unlocks:
- Pricing consistency with lead-time discount logic synchronized on your branded website.
- Pricing transparency for direct bookers through a structured discount presentation.
- Value reinforcement that validates savings at the point of the booking decision.
3. Highlighted Length-Of-Stay Discounts
Length-of-stay pricing is now automatically presented as a visible discount when guests search on your website. Instead of embedding the reduced rate within the final price, the system clearly displays the original rate crossed out (e.g., USD1,000 → USD1,000), making the savings immediately recognizable.
The Impact:
- More transparency by allowing guests to see their exact savings in real time according to their stay dates.
- More trust by reinforcing booking confidence through a side-by-side price comparison of original and discounted rates.
- More bookings by amplifying the sense of securing a great deal and motivating guests to extend their length of stay.
4. Advanced Control: What Counts as a Discount
Previously, a discount was only applied when both the check-in and check-out dates fell within the defined promotional period. You now have more precise control over how discounts are calculated.
With this update, you can configure a discount for each property if the check-in date falls within the discount period. This allows eligible stays to receive the discount without requiring the entire stay to fall within the promotional window.
The Improvements:
- Greater flexibility in defining discount windows that helps avoid the unintentional exclusion of discounts for eligible stays.
- Greater flexibility in defining discount windows that helps avoid the unintentional exclusion of discounts for eligible stays.
New Integration with Lynx Smart Access
GuestWisely is now fully integrated with Lynx, a global smart access solution that enables contactless check-in through automatically generated digital access codes for every guest. With this integration, your workflows become more seamless as access codes are automatically created and shared with guests based on real-time booking data. This smarter operational ecosystem facilitates better guest experiences, all fully connected within the GuestWisely system.
What Lynx Offers:
- Mobile Keys: Simplify property entry and elevate every stay with a contactless experience as guests can directly unlock doors from their smartphones.
- Instant Connection: Deliver a fully branded guest journey as guests can access their digital keys from their browsers without friction or app downloads.
- RFID Card: Maintain reliable access and support for your team whenever needed with secure RFID card compatibility.
Coming Soon: Airbnb Quality Dashboard
Managing top-tier performance on Airbnb requires constant vigilance. We are currently developing the Airbnb Quality Dashboard: a centralized command center that provides a 360-degree view of your listing health and performance. This upcoming feature will allow you to proactively monitor key metrics and identify potential risks before they impact your results, ensuring your listings always meet and exceed Airbnb quality standards.
All-in-one dashboard of Airbnb quality signals
- Listing Issues
- Reviews & Review Tags
- Checkout Tasks
- Host Notifications
- Ground Rules Notifications
Innovating for What Comes Next
In an industry that never stands still, having the right operational infrastructure is more critical than ever. With this suite of new enhancements, GuestWisely provides a technology backbone that evolves alongside you:
- Channel Control for Lead-Time Pricing: Optimize channel-specific pricing strategies while maintaining full control over multi-channel promotions.
- Automatic Display of Lead-Time Discounts: Provide direct bookers with transparent pricing and validated savings at the point of booking.
- Highlighted Length-Of-Stay Discounts: Amplify savings through a side-by-side price comparison while encouraging extended stays.
- Advanced Control for Discounts: Avoid excluding eligible bookings while maximizing perceived value through flexible discount windows.
- New Integration with Lynx Smart Access: Enable contactless guest experiences through automatically generated digital access codes.
The evolution of GuestWisely continues with more innovations ahead, including the upcoming centralized Airbnb Quality Dashboard that provides a 360-degree view of your listing performance.
Book a demo to walk through the GuestWisely ecosystem with expanded capabilities that fuel your growth.
